Compassion Curated.

Hi, my name is Ella. I’m a writer, curator and social media manager. I’m obsessed with fashion feuds, socio-politics, films and online discourse. I’m also a strong believer that the only way out is through.

So Julia is a self-proclaimed magazine and a creative child of mine. There was a point in my life when I felt as though the creative industry was gatekept from me, and me alone, for a reason I’m still yet to figure out. Pretending that I was already “in” was my way to cope with the discouragement, until it eventually landed me a job.

Now that I get to do creative work for a living, every time I sit down to write for So Julia, I am reminded that spare time, health and passion towards anything are in fact privilege.

Find Me Here

Le Journal is my second child and HOY‘s weekly fashion blog, a young luxury brand dedicated to and inspired by North African women.

See My Portfolio

Freelancing Things

✓ From planning to posting, I manage social media accounts with a focus on strategy, storytelling, and consistency.

✓ I manage PR initiatives for fashion and marketing agencies, building brand visibility through media outreach, press releases, influencer collaborations, and strategic event placement.

✓ Whether it’s a website, email, or ad, I write words that work. I focus on clear, creative, and conversion-driven copy.

✓ I craft content plans that align with your brand’s voice, goals, and audience. Every piece of content has a purpose.

✓ I create and manage targeted ad campaigns across Meta and Google platforms.


Compassion Curated.